When the Going Gets Tough …
Fire The Business Owner First!

Dear Day Spa, Salon, Beauty Salon, Medical Spa and Massage professional…

When someone asks, “What do you do for a living?” there is only one acceptable answer.

It’s not, “I have a day spa.” A business is something you own; not something you do.

It’s not “I’m a massage therapist.” That’s just a profession – not what really pays the bills.

And it’s sure not, “I give skin treatments.” Or, “I do haircuts.” Or, “I do pedicures and manicures.” Or, ‘I’m a cut & color specialist.” Those are just the products and services you sell.

The only acceptable answer to this most common cocktail-party question is to declare loudly and proudly…

“I’m a Marketer!”

“My specialty is attracting new clients… swaying existing clients to make ever-larger purchases… convincing them to buy more often… and making sure they keep buying from me forever.”

I’m not being finicky here; the point I’m making is a vital one. Because your answer to the “What do you do?” question says a lot about how you think about your business, profession or a marketer.

And as long as you define yourself by what you own or by the products or services you sell – as long as you classify yourself as anything but a marketer – you are setting yourself up to make HUGE mistakes in how you run your day spa, medical spa, beauty salon, hair salon, massage practice that will curb your success.

Because every business is first and foremost a marketing endeavor. Because nothing happens until the cash register rings.

So it amazes me, so many marketers structure their business upside-down: With MBAs, bean-counters and lawyers at the top and marketers forced to beg for resources.

In good times, that’s a dreadful idea. In bad times, it’s idiotic.

Around the globe, businesses are cutting costs like there’s no tomorrow.

But cost-cutting is only half of the equation. In times like these, businesses that find ways to introduce new efficiencies into their business process are most likely to survive. Which means we can no longer afford to elevate business titles and relegate the marketing arm to second-place.

In times like these, we don’t need business owners. We need – Marketers – running our businesses: People who make sure that attracting new clients, selling more to each customer and keeping clients buying longer are the top priorities of every employee – from the business owner right on down to the floor sweeper.

Nor do we need budgets that restrict the amount of testing marketers are able to do – we need spending mandates that empower marketers to run every good idea up the chain to see how many prospects and clients show up.

My advice: If you own a day spa, medical spa, beauty salon, hair salon, massage practice or work for one, read this. Then, read this. Then, collect the lot this week to brainstorm what you should be doing right now to put marketing first.

I’ll predict that one meeting will do more to help your business thrive than anything else you could possibly do this week. become a marketer!

Dedicated to making you more money with less stress,

~John Uhrig
Monochrome Marketing Solutions
Results-Based Marketing

Questions? Comments? Opinions? Ideas?
Phone: 1.800.689.1519

P.S. Comment below on things you should be or could be doing as a marketer of your business.

Re: Day Spas, Beauty Salons, Massage Therapists, Hair Salons – Do This TODAY!

Facebook has just announced Facebook Places, the long-awaited feature that brings location-based functionality to the most popular social network in the world. And, it has some interesting social media marketing potential for YOUR business.

According to Facebook, “Places is a Facebook feature that allows you to see where your friends are and share your location in the real world.

When you use Places, you’ll be able to see if any of your friends are currently checked in nearby and connect with them easily.

You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit.

Connect with people on Facebook in a completely new way.”

How to Use Facebook Places

First of all, you or a Facebook friend in your group will need a smartphone. If you don’t have an iPhone, you’ll have to use the Facebook touch mobile site on a browser that supports both HTML 5 and geolocation.

You can add places, check in to places that already exist, and tag people who are with you.

If you have an iPhone or access to one, here’s what I recommend you do right away:

Get your Hair Salon or Day Spa location entered into Facebook Places immediately!

Just follow Facebook’s instructions below:

1. Access the Facebook Places application on your supported device.
2. Click “Check In.”
3. Click the “Add” button to the left of the Places Names search box.
4. Enter a name for the new Place as well as an optional description of it. Then, click the “Add” button at the bottom right of the page.
5. You will then have the option to both write a description of what you are doing at the new Place, and/or tag your friends there.
6. Click the “Check In” button to share your visit.

“Keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Facebook Places application.”

Once your location has been added to Places, either by you or by another local Facebook user, just go to the Place page from Facebook.com and click the link that says “Is this Place Page your business?”

If you claim the location as your business, it will become a Facebook Page. You can then post updates to people who like the Page, update your business information and more.

This is what makes Facebook Places so cool.

I really think Facebook Places is going to take off when the application is accessible on all devices and all countries.

For now, get your beauty salon location into the system. I’ll be sharing more updates on how to maximize and leverage Facebook Places as soon as more information becomes available.

Places – Who. What. When. And now Where.

Dedicated to making you more money with less stress,

~John Uhrig
Monochrome Marketing Solutions
Results-Based Marketing

Questions? Comments? Opinions? Ideas?
Phone: 1.800.689.1519

P.S. Other Tips…
If you’ve got other early-use tips to share with our readers, please let us know about them in the comments. We’re eager to learn how people are using Places, especially when it comes to business uses.

What do you think is the best way to approach Facebook Places for people and businesses?

###

She said what…

That’s right… it’s amazing what people are saying about you and many times you don’t even know about it.

It could be bad – it could be great and the important aspect for you to remember is, you need to know about it and you need to get it down in writing.

If you don’t have a clue what I’m talking about, I mean testimonials.

Testimonials can double your sales in 12 months, when you collect them at every chance and you get great outcome ones.

Now, you may have some testimonials and I am sure you have many more waiting for you, when you simply ask.

This message though isn’t so much about the testimonials you may have, it’s about proving to you, just how much I can help you ignite your sales.

Hopefully you’ve been following our site for some time and at the same time, many other smart day spa and salon business owners are too and they are now on their way to getting as many new customers and repeat business as they desire.

WHY?

Because they wanted these types of results and statements about their business:

“Amazing!”
“John is amazing! Marketing any product, goods or services can be challenging. Especially, when it’s a new business venture. To have someone offer their expertise without pitching their service is a welcome change. They would be the 1st company I’d hire for marketing.” – Kathy Rentie, Onani Spa, California

“Fresh & Practical Ideas”
“I’ve been writing advertising copy for more than 8 years now and I gained many fresh and practical ideas. I continue to come back to the Headline Bank you helped us create when I’m writing new ads. Thanks for your exceptional input to designing our ads.” – Colin Goehring, Managing Partner, Vancouver, BC

When you want too get results like one of our clients, who’s letters recently received a 750% ROI (and the responses are still coming in) simply by using the timeless, yet extremely powerful principles in our spa and salon marketing toolkit… then go on over to:

Done-it-for-you-Marketing

Dedicated to making you more money with less stress,

~John Uhrig
Monochrome Marketing Solutions
Results-Based Marketing

Questions? Comments? Opinions? Ideas?
Phone: 1.800.689.1519

P.S. When you want a proven system which puts your day spa and salon sales on auto-pilot, all on a zero risk, free, unconditional money back guaranteed basis – go on over to:

Done-it-for-you-Marketing

###